Wei Guikang was born in Shicun Village, Lingnan Town, Heshan City in
southwest China』s Guangxi Zhuang Autonomous Region. He runs a rabbit raising cooperative with his younger brother, Wei Guiguo.
Wei Guikang has been devoting all of his efforts to the cooperative. The
project is not only the result of the two brothers’ entrepreneurship but also a chance for many local families to get rid of poverty.
Heshan: From the city of light and heat to
is located in southwest China』s Guangxi Zhuang Autonomous Region. /CGTN
合山又俗稱光熱城，因為盛產煤礦，也曾有過一段繁榮時期。「 最鼎盛的時候，房子都是瓦房，真的是萬家燈火。」 韋貴康回憶道。然而，
Heshan used to be referred to as the city of light and heat. Coal deposits
had contributed to its prosperity. “In its heyday, tile-roofed houses were built everywhere. You could see myriad lights,” Wei Guikang recalls. After years of mining, the raw minerals ended. The
county-level of Heshan became a resource-exhausted city and, consequently, a poverty-stricken county.
Wei graduated from college in 2012. After about half a year of research, he
found that local meat rabbits were in short supply in Guangxi. So he decided to go back and start his own business with his younger brother. They set up a warren and divided the
brothers rabbit farm./CGTN
Wei Guikang does the sales, focusing on rabbit meat prices and marketing
channels. Wei Guiguo manages the breeding part of the business, meaning that by six every morning he is already up and around the warren.
“Compared with raising chickens and ducks, rabbits are more difficult. More
than 10,000 rabbits need to be health checked every day,” Wei Guikang said.
brothers』 warren. /CGTN
After several years, their cooperation and hard-work started bearing fruits,
and the warren began to take shape and show profit.
Working together to get rid of poverty
In 2016, Heshan municipal government came to the brothers, hoping that they
can work with poverty-stricken households to lift them out of poverty.
rabbit cooperative. /CGTN
However, few of those households knew about the cooperative. Due to lack of
funds and technology, they were reluctant to join in.
“Poverty-stricken households in other villages were not familiar with our
cooperative. Win their trust and having them join the cooperative was rather difficult,” said Wei Guikang.
Wei Guikang explained the business model and how they both parts could work
together. After joining the cooperative, members receive technical guidance on how to breed rabbits. He intends to show that this rabbit cooperative can truly help the poor households overcome their
韋貴康與入社貧困戶。Wei visits a poor household. /CGTN
The first problem was money, so the cooperative gives registered families
rabbits to breed, free of charge.
Second, technique. The cooperative provides free technical guidance on how to
The third question was sales. Who would buy the rabbits? The cooperative buys
all the mature rabbits that the poor households raise.
What’s more, the cooperative sustains its own profits and losses regardless
of the market price, eliminating the worries of the poor households.
合作社帶領大家共同致富。Cooperative meeting with a poor resident. /CGTN
The two brothers visit poverty-stricken households from time to time. Through
raising rabbits, they changed their fate and they also helped poor households increase their income and leave extreme poverty behind with the help of the